Part of my role at Invisible Systems is to create and implement effective lead generation email campaigns. By carefully analysing data and utilising A/B testing, I was able to optimise our automated email campaigns for maximum engagement with our target audiences. Through strategic planning and execution, I developed a comprehensive 9-step nurture campaign that ultimately resulted in securing a partnership with a prestigious car manufacturer. This success highlighted the importance of employing innovative strategies and continuous refinement to drive impactful outcomes in our marketing efforts.