I also spearheaded the integration of marketing automation tools to streamline our lead nurturing process and improve our overall conversion rates. By analysing data and monitoring key performance metrics, I was able to optimise our campaigns for maximum effectiveness and ROI. Additionally, I collaborated closely with the sales team to ensure our messaging was aligned with our target audience's needs and preferences. Overall, my time at Invisible Systems was marked by innovative strategies, continuous improvement, and a strong focus on delivering measurable results.